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OpenAI recently launched the highly anticipated GPT Store, which offers customizable AI chatbots to ChatGPT Plus, Enterprise, and Team users. This marks Sam Altman’s biggest consumer product launch since ChatGPT and aims to make AI more practical and accessible.
According to an OpenAI blog post, the GPT Store rollout has begun. The company plans to introduce a revenue sharing program before April 2024, where US builders will be paid based on user engagement with their GPTs.

The GPT Store was initially announced at OpenAI’s DevDay over two months ago. During the event, Sam Altman shared his vision of a future where AI agents assist us in navigating our lives. Building a GPT is simple and doesn’t require any programming knowledge. These chatbots are designed for regular people to interact with AI and can be customized to assist with various tasks. For example, DesignerGPT can build a website simply through conversation.
ChatGPT Plus subscribers have already created millions of GPTs in the past few months. The GPT Store will feature a leaderboard showcasing the most popular chatbots. However, it is important to note that the GPT Store is currently not available to free-tier users. OpenAI also introduced ChatGPT Team, a new subscription tier aimed at small groups, which provides access to premium features like the GPT Store, image generation, GPT-4 with vision, and more.
Leading up to the launch of the GPT Store, Chris Frantz, the founder of Loops, an email-centric startup, received an email notifying him that his personal GPT was about to go live. Frantz, whose company is part of Y Combinator, expressed the need for OpenAI to demonstrate more commitment in transforming these chatbots into truly useful products. He believes that simply having a catalog of GPTs doesn’t increase functionality and hopes to see continued iteration on features such as buttons, easier sharing, and revenue generation.

The launch of the GPT Store was delayed until 2024 due to the November firing and rehiring of Sam Altman, an incident that remains largely unexplained. As OpenAI establishes a marketplace for AI products, there are concerns about the effectiveness of GPTs. OpenAI initially attempted to build custom applications of ChatGPT with plugins, but this venture failed and is now being phased out. Additionally, there is apprehension that OpenAI may become a gatekeeper similar to Google and Apple with their app stores, as Sam Altman has been involved in acquiring AI startups in the past.
Researchers have also raised concerns about the security risks associated with OpenAI’s GPTs. These models can be easily copied, as they provide information about how they were built. According to The Register, some GPTs have already been copied.
Overall, the launch of the GPT Store represents a significant step in OpenAI’s mission to make AI more accessible and practical. However, there are ongoing discussions and considerations regarding the functionality, commitment, and security of GPTs.

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